Instagram AI Prompt Vault
A curated collection of the most effective ChatGPT and Claude prompts for Instagram. Copy any prompt, replace the highlighted variables with your specifics, and generate high-converting content instantly.
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Showing 112 Prompts
Captions
The 5-Option Caption Writer
Act as a senior social media copywriter for a [YOUR NICHE] brand. Write 5 Instagram caption options for a post showing [DESCRIBE YOUR PHOTO OR VIDEO]. Open each with a scroll-stopping first line under 10 words, include one specific detail from the post, and end with a question that invites comments. Keep each under 150 words in a [FRIENDLY/BOLD/PLAYFUL] tone, and avoid clichés like 'living my best life'.
Captions
Story-Driven Caption
You are a storytelling coach who writes Instagram captions that read like mini blog posts. Turn this rough idea into a 100-150 word caption: [PASTE YOUR ROUGH IDEA]. Use this structure: hook line, personal moment, lesson learned, one-line takeaway, soft CTA to [FOLLOW/COMMENT/SAVE]. Write at a 6th-grade reading level and break the text into 1-2 line paragraphs for mobile readability.
Captions
Product Launch Caption
Act as a direct-response copywriter for [YOUR BRAND], which sells [PRODUCT] to [TARGET AUDIENCE]. Write a launch caption that opens with the customer's main pain point, introduces the product as the fix in one sentence, lists 3 benefit-driven bullets (benefits, not features), and closes with urgency around [LAUNCH OFFER]. Under 120 words, no more than 3 emojis, and no hype words like 'game-changer'.
Captions
Behind-the-Scenes Caption
Write an Instagram caption for a behind-the-scenes post from my [YOUR NICHE] business. The scene: [DESCRIBE WHAT IS HAPPENING]. Make it feel like a note to a friend — honest, a little imperfect, with one specific detail people would not expect. End by asking followers what they want to see behind the scenes next. 80-120 words.
Captions
Caption Rewriter (3 Ways)
Act as an Instagram caption editor. Here is my draft: [PASTE CAPTION]. Rewrite it 3 ways: (1) shorter and punchier, under 50 words; (2) story-driven with a personal angle; (3) contrarian, opening with a bold opinion. Keep my core message and voice, strengthen the first line of each version, and give each a different CTA.
Captions
The Educational Caption
You are a [YOUR NICHE] educator writing for Instagram. Turn this topic into a teaching caption: [TOPIC]. Structure: a hook that names the mistake most people make, 3 numbered tips of 1-2 sentences each, and a closing line telling readers to save the post. Write for a beginner audience, avoid jargon, and keep it under 180 words.
Captions
Sales Caption That Does Not Feel Salesy
Act as a conversion copywriter who hates sounding like an ad. Write a caption selling [PRODUCT/SERVICE] to [TARGET AUDIENCE] using the PAS framework: open with the problem in the reader's own words, agitate with one specific consequence, present the offer as the solution. One CTA: comment '[KEYWORD]' to get the link in DMs. Under 130 words, conversational tone.
Captions
Testimonial / UGC Caption
Write an Instagram caption presenting this customer result: [PASTE TESTIMONIAL OR DESCRIBE RESULT]. Open with the most surprising number or phrase from the testimonial as the hook, add 2-3 sentences of context about where the customer started, and close with an invitation for others to start the same journey. Do not exaggerate or add any claim that is not in the original testimonial.
Captions
Carousel Cover Caption
I am posting a carousel about [TOPIC]. Write a caption that teases the carousel without repeating it: open with the payoff of slide 1, promise what the reader will know by the last slide, and tell them to save it for later. Add 3 relevant hashtag suggestions at the end. Keep it under 100 words.
Captions
Humor Caption Pack
Act as a comedy writer for a [YOUR NICHE] account with a [DRY/SILLY/SARCASTIC] sense of humor. Write 5 funny caption options for a post about [TOPIC]. Use observational humor about things my audience of [TARGET AUDIENCE] secretly thinks but never says. No puns unless they are genuinely good, and never laugh at the audience — only with them.
Captions
Milestone / Announcement Caption
Write a caption announcing [MILESTONE OR NEWS, E.G. 10K FOLLOWERS, NEW STUDIO] for my [YOUR NICHE] account. Skip the humble-brag formula — instead, tell the story of one specific hard moment on the way here, thank the audience for a specific way they helped, and end by asking them to share their own current goal. 100-150 words.
Captions
The Contrarian Take
You are a sharp industry commentator in [YOUR NICHE]. Write a caption that respectfully argues against this common advice: [COMMON ADVICE]. Open with a strong original alternative to 'unpopular opinion', give 2 reasons with specifics from real practice, acknowledge when the common advice does work, and invite disagreement in the comments. Confident but not arrogant, under 150 words.
Captions
Weekly Caption Batch (7 Days)
Act as my Instagram caption writer for a [YOUR NICHE] account targeting [TARGET AUDIENCE]. Write 7 captions for the week — one per day — mixing these types: 2 educational, 2 personal/story, 1 promotional for [OFFER], 1 engagement question, 1 light/funny. Give each a distinct first-line hook, keep each under 120 words, and label each with the day and type.
Captions
Caption From Bullet Points
Turn these rough bullet points into a polished Instagram caption in my voice: [PASTE BULLETS]. My voice: [DESCRIBE IT — E.G. WARM, DIRECT, LIGHTLY SARCASTIC]. Preserve every fact exactly, restructure for flow with the strongest point first, and end with one CTA to [ACTION]. Show two length variants: 60 words and 150 words.
Captions
Psychology-Tagged Captions
Act as an Instagram growth strategist. For a post about [TOPIC], write 3 complete captions, each built around a different psychological trigger: curiosity, social proof, and loss aversion. Label which trigger each uses and add a one-line note explaining why its first line stops the scroll. Each caption under 100 words.
Hooks
First-Line Hook Generator
Act as a viral copywriter. Write 15 first-line hooks for an Instagram post about [TOPIC] aimed at [TARGET AUDIENCE]. Mix formats: question, bold claim, statistic, 'nobody tells you', mistake-based, and story cold-open. Every hook under 12 words. Then mark the 3 strongest and explain in one line why each stops the scroll.
Hooks
Reels On-Screen Text Hooks
Write 10 on-screen text hooks for a Reel about [TOPIC]. Each must be readable in under 2 seconds (max 8 words), create an open loop the video resolves, and avoid clickbait the content cannot pay off. Format: numbered list, then a note on which hook best fits this footage: [DESCRIBE YOUR VIDEO].
Hooks
Curiosity-Gap Hooks
You are a headline writer trained on direct-response advertising. Create 10 curiosity-gap hooks about [TOPIC] that hint at valuable information without revealing it. Rules: no 'you will not believe' phrasing, each hook must be specific enough to feel credible, and each must be honest — my content [DESCRIBE CONTENT] has to fully deliver on the promise.
Hooks
Contrarian Hooks
Generate 10 contrarian opening lines for [YOUR NICHE] content that challenge what my audience of [TARGET AUDIENCE] currently believes about [TOPIC]. Each should name the common belief and flip it in the same sentence. Keep them defensible — I need to back each one up with a real argument, so add one supporting point per hook.
Hooks
Story Cold-Open Hooks
Write 8 story cold-open hooks that drop the reader into the middle of a scene from my experience with [SITUATION/TOPIC]. Each hook is 1-2 sentences, uses present tense, includes one concrete sensory or numeric detail, and stops right before the interesting part. Example of the style: 'The client email arrived at 11:47pm. I knew before opening it.'
Hooks
Number-Driven Hooks
Create 10 hooks for [TOPIC] built around specific numbers — timeframes, counts, prices, or percentages from my real experience: [LIST 2-3 REAL NUMBERS FROM YOUR WORK]. Odd, specific numbers beat round ones. Use exactly the numbers I gave you and never invent statistics. Under 12 words each.
Hooks
Question Hooks That Are Not Lazy
Write 10 question hooks about [TOPIC] for [TARGET AUDIENCE]. Ban generic openers like 'have you ever wondered'. Each question should make the reader mentally answer within one second and feel slightly called out. After the list, mark which 3 would also work well as poll stickers in Stories.
Hooks
Hook Audit
Act as a ruthless content editor. Here are the first lines of my last 5 posts: [PASTE 5 FIRST LINES]. Score each 1-10 on scroll-stopping power, diagnose the weakest pattern across all of them in one paragraph, then rewrite each one stronger while keeping my voice.
Hooks
POV & Relatable Hooks
Write 10 'POV:' and relatable-scenario hooks for [YOUR NICHE] content targeting [TARGET AUDIENCE]. Each should describe a hyper-specific moment my audience experiences — the more specific, the more shareable. Reject any scenario generic enough to work for every niche; each one must only make sense for my audience.
Hooks
Hook-to-Format Matcher
For the topic [TOPIC], write one optimized hook for each format: photo caption first line, Reel on-screen text, carousel slide 1, Story poll question, and a text-post one-liner. Explain in one line how each hook exploits the strengths of its format. My audience: [TARGET AUDIENCE].
Content Ideas
30-Day Content Calendar
Act as a content strategist for a [YOUR NICHE] account with [FOLLOWER COUNT] followers whose goal is [GOAL: GROWTH/SALES/COMMUNITY]. Create a 30-day Instagram content calendar as a table with columns: day, format (reel/carousel/photo/story), topic, hook, and CTA. Balance the mix: 40% educational, 25% personal, 20% engagement, 15% promotional for [OFFER]. No repeated topics.
Content Ideas
Define My Content Pillars
Help me define content pillars for my [YOUR NICHE] Instagram account. My audience is [TARGET AUDIENCE], my offer is [PRODUCT/SERVICE], and my personality strengths are [E.G. HUMOR, TEACHING, STORYTELLING]. Propose 4 pillars with: a name, its purpose in the funnel, 5 example post topics, and the ideal posting ratio between pillars.
Content Ideas
One Idea, Ten Formats
Take this one piece of content: [PASTE POST, SCRIPT, OR IDEA]. Repurpose it into 10 different Instagram assets: 2 Reels angles, 2 carousel outlines, 2 single-image post concepts, 2 Story sequences, 1 Live topic, and 1 collab post concept. For each, note what changes in the framing so followers who see several do not feel the repetition.
Content Ideas
FAQ Mining
Here are questions my audience and customers actually ask: [PASTE 5-10 QUESTIONS FROM DMS OR COMMENTS]. Turn each into a content concept: the best format (reel, carousel, or story), a hook, and a one-line outline. Then identify one deeper theme behind these questions that could become a recurring series.
Content Ideas
Competitor Gap Finder
Act as a competitive content analyst. My niche is [YOUR NICHE]; competitors post mostly about [LIST COMMON TOPICS YOU SEE]. Identify 10 content angles in this niche that are underserved — topics audiences care about but competitors avoid because they are harder, more personal, or less glamorous. For each, give a working title and why competitors skip it.
Content Ideas
Recurring Series Concepts
Design 5 recurring Instagram series concepts for a [YOUR NICHE] account, each strong enough to run weekly for 6 months. For each series give: a memorable name, the repeatable format, the first 4 episode topics, and why it builds a tune-in habit. My audience: [TARGET AUDIENCE]. My differentiator: [WHAT MAKES YOU DIFFERENT].
Content Ideas
Seasonal Content Planner
Create a seasonal content plan for [MONTH/QUARTER] for my [YOUR NICHE] business. Include: 3 timely moments or holidays worth using (skip forced ones), 2 seasonal pain points my audience of [TARGET AUDIENCE] has right now, and 6 post concepts that tie a moment or pain point to my offer [PRODUCT/SERVICE] without feeling like a stretch.
Content Ideas
Myth-Busting List
List 10 myths that people in [YOUR NICHE] widely believe about [TOPIC]. For each: the myth phrased in the believer's own words, the reality in one sentence, and one piece of evidence or reasoning I can cite from practice. Order them from mildly surprising to genuinely controversial — I will use the strongest as standalone posts.
Content Ideas
Before/After Concepts (No Client Results Needed)
Generate 8 before/after content concepts for my [YOUR NICHE] account that do not require client results I cannot share. Think process transformations: my workspace, my workflow, a first draft vs the final, my old content vs now, DIY vs pro comparisons. For each, describe the two frames and the caption angle.
Content Ideas
Trend Adapter
Here is a trend format I keep seeing: [DESCRIBE THE TREND OR ITS STRUCTURE]. Adapt it for my [YOUR NICHE] account in 5 different ways, ranked from safest to boldest. Preserve what makes the trend recognizable, but make the content genuinely useful or entertaining for [TARGET AUDIENCE] — not just trend participation for its own sake.
Content Ideas
Interactive Posts Without Engagement Bait
Suggest 10 interactive post ideas for [YOUR NICHE] that generate real comments without engagement bait. Think fill-in-the-blank prompts, ranked lists people will disagree with, pick-one dilemmas specific to [TARGET AUDIENCE], and experience-sharing prompts. For each, write the exact prompt text I would post.
Content Ideas
UGC Campaign Concepts
Design 5 user-generated-content campaign ideas for [YOUR BRAND], which sells [PRODUCT/SERVICE]. For each: the participation mechanic, the incentive, a campaign hashtag, what makes sharing feel natural rather than promotional, and one risk to watch. My audience size is [FOLLOWER COUNT] — keep the mechanics realistic for that scale.
Content Ideas
Day-in-the-Life, Un-Clichéd
Generate 8 day-in-the-life content angles for a [YOUR ROLE/NICHE] that avoid the clichéd 5am-routine format. Each should reveal something my audience of [TARGET AUDIENCE] is genuinely curious about: real numbers, awkward moments, decisions, tools, mistakes. For each, give the angle, the format, and the exact moment to open on.
Content Ideas
Listicle Topic Brainstorm
Brainstorm 12 listicle-style carousel topics for [YOUR NICHE] under these rules: each promises a specific outcome for [TARGET AUDIENCE], each is deliverable in 7-10 slides, none requires research I cannot do from experience, and at least 4 take a stance (best/worst/overrated). Format: title plus a one-line description of the payoff.
Content Ideas
Content Audit & Double-Down Plan
Act as an Instagram content auditor. Here are my last 10 posts with results: [LIST: TOPIC, FORMAT, LIKES, COMMENTS, SAVES, REACH]. Identify: which 2 topics and formats overperformed and the likely why, which underperformed, one pattern I am probably missing, and 5 new post ideas that double down on what the data says my audience wants.
Reels Scripts
30-Second Talking-Head Script
Act as a short-form video scriptwriter. Write a 30-second talking-head Reel script about [TOPIC] for [TARGET AUDIENCE]. Format: HOOK (0-3s, max 12 words), CONTEXT (3-8s), 3 rapid VALUE points (8-25s), PAYOFF + CTA (25-30s). Write it word-for-word as spoken language — contractions, short sentences — with an on-screen text suggestion for each section.
Reels Scripts
Tutorial Reel Script
Write a step-by-step tutorial Reel script teaching [SKILL/PROCESS] in under 60 seconds. Open with the end result as proof, then number each step in the fewest words possible, flagging the one step where beginners usually fail. Include spoken lines, on-screen text per step, and b-roll shot suggestions. Audience skill level: [BEGINNER/INTERMEDIATE].
Reels Scripts
Storytelling Reel Script
Write a 45-60 second storytelling Reel script about [YOUR STORY — E.G. HOW I STARTED, A FAILURE, A CLIENT MOMENT]. Structure: cold-open at the most dramatic moment, quick rewind for context, escalation, resolution, and a takeaway that connects to [YOUR NICHE]. Mark where to cut scenes so no shot runs longer than 3 seconds.
Reels Scripts
Calm Voiceover + B-Roll Script
Write a calm voiceover script for a 30-second aesthetic b-roll Reel about [TOPIC/YOUR PROCESS]. The voiceover should work like a short essay — one clear idea, unhurried sentences, and a quotable closing line people will replay. Then list 8-10 b-roll shots from daily life in [YOUR NICHE] that would pair with it.
Reels Scripts
Product Demo Reel
Write a 30-second product demo Reel script for [PRODUCT] that leads with the problem, not the product. Show the frustrating before-state in the first 5 seconds, demo the product solving it in real time, and end with one differentiator competitors cannot claim. Include spoken lines, on-screen text, and where to reveal the price or offer.
Reels Scripts
Fast Listicle Reel
Write a fast-paced Reel script: 5 [TIPS/TOOLS/MISTAKES] about [TOPIC] for [TARGET AUDIENCE]. Each point gets a maximum of 2 spoken sentences and a 3-5 word on-screen label. Order the points so the strongest is last, tease it in the hook ('the last one changed everything for me'), and keep total runtime under 45 seconds.
Reels Scripts
Myth vs Reality Reel
Write a Reel script debunking this myth in [YOUR NICHE]: [MYTH]. Format: state the myth exactly as my audience hears it, react honestly, explain the reality with one concrete example or number from practice, and tell viewers what to do instead. Conversational and slightly opinionated, under 40 seconds of spoken audio.
Reels Scripts
Reply-to-Comment Reel
I received this comment: [PASTE COMMENT]. Write a 30-second Reel script replying to it. Open by reading the comment naturally, validate the question in one line, answer with a clear framework or 2-3 steps, and invite more questions at the end. Keep the tone warm — the commenter should feel featured, not corrected.
Reels Scripts
Trend Audio Adaptation
A trending audio format works like this: [DESCRIBE THE AUDIO/FORMAT, E.G. TEXT ON SCREEN WHILE LIP-SYNCING]. Script 3 versions of it for my [YOUR NICHE] account: one funny, one relatable, one educational. For each, give the exact on-screen text beats timed to the audio structure and a caption to pair with it.
Reels Scripts
Six Hooks for One Video
I filmed a Reel about [TOPIC]; the content is: [SUMMARIZE THE VIDEO]. Write 6 different 3-second hook options for this same video — 2 spoken, 2 on-screen-text only, 2 combining both — each targeting a different motivation: saving time, avoiding a mistake, curiosity, status, money, or relatability.
Carousels
10-Slide Educational Carousel
Act as a carousel designer for Instagram. Write a 10-slide educational carousel teaching [TOPIC] to [TARGET AUDIENCE]. Slide 1: a hook with a specific promise. Slides 2-8: one idea each, maximum 30 words per slide, each ending with a reason to swipe. Slide 9: recap. Slide 10: CTA to save and follow for more [CONTENT PILLAR]. Write the exact text for every slide.
Carousels
Storytelling Carousel
Write an 8-slide storytelling carousel about [PERSONAL OR BUSINESS STORY]. Slide 1 opens mid-scene at the turning point. Each following slide advances the story with one beat and ends on a mini cliffhanger line. The final slide lands the lesson and asks a question. Keep each slide under 25 words and use concrete details, not abstractions.
Carousels
Listicle Carousel
Create a carousel titled '[NUMBER] [THINGS] every [TARGET AUDIENCE] should know about [TOPIC]'. Write slide-by-slide text where each item is: the point in punchy headline phrasing (under 10 words) plus one supporting sentence. Order items by escalating value. Include a slide 1 hook and a final-slide CTA to share this with someone who needs it.
Carousels
Myth vs Fact Carousel
Design a myth-vs-fact carousel about [TOPIC] in [YOUR NICHE]: 5 myth/fact pairs, one pair per slide. Phrase each myth exactly how believers say it, then the fact in one punchy sentence with a reason. Slide 1 hook: the cost of believing these myths. Last slide: ask readers to confess in the comments which myth they believed.
Carousels
Step-by-Step Guide Carousel
Write a carousel that walks [TARGET AUDIENCE] through [PROCESS] in [NUMBER] steps. Each step slide contains: the step number, an action-verb headline, one sentence of instruction, and the most common mistake at that step. Add a slide 1 hook promising the outcome and a final checklist slide designed to be screenshot.
Carousels
Case Study Carousel
Turn this result into a case-study carousel: [DESCRIBE CLIENT OR PERSONAL RESULT WITH REAL NUMBERS]. Structure: hook slide with the headline number, the starting situation, the 3 key decisions that drove the result (one per slide), one setback and how it was handled, the final numbers, and what the reader can apply. Never invent numbers beyond what I provided.
Carousels
Soft-Sell Sales Carousel
Write a soft-sell carousel for [PRODUCT/SERVICE]. Slides 1-3: teach something genuinely useful about [RELATED TOPIC] so the post stands alone as value. Slides 4-6: bridge from the lesson to how my offer removes the remaining friction. Slide 7: one testimonial. Slide 8: CTA with a single clear next step. Value must outweigh pitch 3-to-1.
Carousels
Save-Worthy Checklist Carousel
Create a '[TOPIC] checklist' carousel for [TARGET AUDIENCE] that people will save and return to. Break the checklist into 3 phases across slides — before, during, after — with 4-6 checkbox items each, written as specific actions rather than vague advice. Add a hook slide explaining who this is for and a final-slide CTA to save it.
Carousels
Honest Comparison Carousel
Design a comparison carousel: [OPTION A] vs [OPTION B] for [TARGET AUDIENCE]. Compare across 5 criteria that actually matter to them, one per slide. Be honest about when each option wins, and end with a decision rule: choose A if [X], choose B if [Y]. No fake balance — if one option is usually better, say so and defend it.
Carousels
Data / Insight Carousel
Turn these findings into a carousel: [PASTE YOUR DATA, SURVEY RESULTS, OR OBSERVATIONS]. One insight per slide: a headline stating what the data means (not just the number), the supporting figure, and a one-line implication for [TARGET AUDIENCE]. Slide 1 leads with the most counterintuitive finding. Keep every claim strictly within the data I gave you.
Bio Optimization
Bio Formula Rewrite
Act as an Instagram bio strategist. Rewrite my bio using the formula: who I help + the outcome + proof or personality + CTA. My details — niche: [YOUR NICHE], audience: [TARGET AUDIENCE], main offer: [OFFER], one credibility point: [PROOF], link destination: [WHAT THE LINK DOES]. Give 5 versions within the 150-character limit, with character counts.
Bio Optimization
Keyword-Optimized Bio
Instagram search indexes the name field and bio. My niche is [YOUR NICHE] and people find accounts like mine by searching terms like [2-3 SEARCH TERMS]. Write 3 versions of: a name field (my name + a keyword, under 64 characters) and a matching 150-character bio that reads naturally while including my primary keyword once.
Bio Optimization
Personal Brand Bio
Write 5 bio options for my personal brand. I am a [ROLE] who [WHAT YOU DO] for [AUDIENCE]; my personality in 3 adjectives: [ADJECTIVES]; a fun fact: [FUN FACT]. Each bio: 3-4 lines with one line of credibility, one line of personality, and one CTA. Avoid the clichés 'dream chaser', 'coffee lover', and walls of emojis.
Bio Optimization
Business Account Bio
Write 5 bio options for [BUSINESS NAME], which sells [PRODUCT/SERVICE] to [TARGET AUDIENCE]. Requirements: lead with the customer outcome (not our founding year), include one differentiator [WHAT MAKES YOU DIFFERENT], one trust signal [E.G. 30,000 CUSTOMERS, SINCE 2015], and a CTA pointing to [LINK ACTION]. Maximum 150 characters each.
Bio Optimization
Link-in-Bio CTA Lines
Write 10 short CTA lines (under 40 characters) for the last line of my Instagram bio, sitting directly above my link, which goes to [LINK DESTINATION AND WHAT VISITORS GET]. Mix styles: direct command, curiosity, benefit-first, and time-limited. Ban the literal phrase 'link in bio'.
Bio Optimization
Niche Statement Sharpener
Help me sharpen my positioning line. I currently describe myself as: [CURRENT DESCRIPTION]. My actual best clients are [DESCRIBE THEM] and the transformation I deliver is [RESULT]. Write 8 one-line niche statements in the format 'I help X achieve Y through Z', then 4 bolder rewrites that drop the formula but keep the clarity.
Bio Optimization
Bio Audit
Act as a conversion-focused profile auditor. Here is my current bio: [PASTE BIO], my name field: [PASTE NAME FIELD], and my goal: [GOAL]. Score each line on the job it does (identity, value, proof, CTA), point out what a first-time visitor cannot figure out within 3 seconds, and rewrite the weakest parts.
Bio Optimization
Bio + Highlights + Pins System
Design my profile's first impression as one system. Niche: [YOUR NICHE], offer: [OFFER], the questions visitors always ask: [2-3 QUESTIONS]. Deliver: a 150-character bio, 5 Story highlight titles (under 10 characters each) that answer those questions, and a suggested pinned-post trio (topics only) so bio, highlights, and pins tell one coherent story.
Hashtag Research
Three-Tier Hashtag Ladder
Act as an Instagram hashtag strategist. Build a 3-tier hashtag ladder for a [YOUR NICHE] account posting about [CONTENT TOPICS]: 8 broad tags (very high competition), 12 mid-size community tags, and 10 niche tags where my content could realistically rank. Explain the ladder logic in 2 sentences and flag any tag that risks being off-topic for my content.
Hashtag Research
Per-Pillar Hashtag Sets
My content pillars are: [LIST 3-4 PILLARS]. For each pillar, create a distinct set of 15 hashtags mixing broad, mid, and niche competition levels, with no tag repeated across sets. Then note which 3-5 identity tags should appear in every post regardless of pillar.
Hashtag Research
Competitor Hashtag Analysis
Here are hashtags used by successful accounts in my niche: [PASTE 20-30 TAGS FROM COMPETITOR POSTS]. Group them by intent (community, topic, location, branded), identify which ones an account of my size ([FOLLOWER COUNT]) can actually compete in versus which are wasted slots, and propose a refined 20-tag rotation based on the analysis.
Hashtag Research
Local Business Hashtags
I run a local [BUSINESS TYPE] in [CITY/AREA]. Build a local hashtag strategy: 10 location tags at different scales (city, neighborhood, region), 5 local-community tags residents actually browse, and 10 tags combining location + niche. Note which ones tourists versus locals are more likely to follow.
Hashtag Research
Branded Hashtag Creator
Help me create a branded hashtag for [YOUR BRAND], which sells [PRODUCT/SERVICE]. Propose 10 options that are under 20 characters, easy to spell aloud, and not currently associated with an unrelated meaning. For the best 3, describe a campaign mechanic that would get customers actually using it on their own posts.
Hashtag Research
Hashtag Set Audit
Audit the hashtag set I use on most posts: [PASTE YOUR TAGS]. Identify: tags too broad to give an account my size ([FOLLOWER COUNT] followers) any visibility, tags that do not match my actual content, redundant near-duplicates, and gaps in mid-size community tags. Rebuild it into a stronger 20-tag set and explain each change.
Hashtag Research
Search-Intent Hashtags
Instagram increasingly works like a search engine. For my [YOUR NICHE] account, list 15 hashtag-keywords that mirror what [TARGET AUDIENCE] actually types when searching for [PROBLEM/TOPIC] — phrase-style tags, not community tags. For each, suggest one post topic that would satisfy that search intent.
Hashtag Research
4-Week Rotation Plan
Design a 4-week hashtag rotation plan for my [YOUR NICHE] account posting [N] times per week. Create 4 distinct sets of 15-20 tags with roughly 30% overlap between sets, keeping my core identity tags constant. Present it as a table: week, tag set, and which content pillar each set fits best.
Engagement & DMs
Comment Reply Pack (10 Types)
Act as my community manager with a [WARM/WITTY/PROFESSIONAL] voice. Write reply templates for the 10 comment types I get most: praise, price question, process question, emoji-only, skeptical pushback, spam-adjacent, story-sharing, friend-tagging, fair criticism, and troll. Each reply 1-2 sentences, with a note on when to move the conversation to DMs.
Engagement & DMs
Price Question DM Scripts
Write 3 DM reply scripts for when someone asks 'how much'' about [PRODUCT/SERVICE, PRICE RANGE]. Each script: acknowledge, ask one qualifying question before quoting, then present the price anchored to the outcome. One script for a warm lead, one for a cold first-touch, one for a repeat asker. Under 60 words each, human, zero pressure.
Engagement & DMs
Negative Comment Response
A follower left this negative comment: [PASTE COMMENT]. Write 3 public response options: (1) de-escalating and generous, (2) firm but respectful correction of a factual error, (3) lightly humorous deflection if the comment is unserious. For each, note the risk and when to choose it — and tell me honestly if this is a comment I should not answer at all.
Engagement & DMs
Lead-Qualifying DM Flow
Design a 4-message DM conversation flow for qualifying leads who message us about [OFFER]. Message 1: warm acknowledgment plus one discovery question. Then branch: if they mention [BUYING SIGNAL], move toward [BOOKING/LINK]; if they are just researching, offer [FREE RESOURCE] instead. Every message under 50 words, conversational, no corporate phrasing.
Engagement & DMs
Welcome DM for New Followers
Write 5 versions of a short welcome DM for new followers of my [YOUR NICHE] account. Each must thank them specifically, set an expectation of what they will get from following, and ask one easy question to start a conversation. No links, no pitch, under 40 words. Flag which version fits a business account versus a personal brand.
Engagement & DMs
Story Prompts That Fill Your Inbox
Give me 15 Story prompts designed to generate DM replies from [TARGET AUDIENCE]: this-or-that sliders, hot takes to react to, 'DM me [WORD] if...' hooks, and fill-in-the-blanks about [TOPIC]. For each, include the exact Story text and the first DM reply I should send when someone responds.
Engagement & DMs
Re-Engagement DM Scripts
Write 4 re-engagement DM scripts for people who: (1) asked about [OFFER] two-plus weeks ago and went silent, (2) abandoned mid-conversation, (3) said 'maybe later', (4) bought once but has not engaged since. Each references the previous conversation naturally, adds one new piece of value, and gives an easy no-pressure out. Under 60 words each.
Engagement & DMs
FAQ Auto-Reply Drafts
Here are the 6 questions I answer in DMs every day: [LIST THE QUESTIONS]. Write a reply for each that answers completely in under 80 words, links to [RESOURCE] where relevant, and ends warmly enough that it never feels canned. I will load these into my DM automation tool, so keep placeholders like [NAME] where personalization goes.
Engagement & DMs
Comment-to-DM Keyword Funnel
Design a comment-keyword funnel for my post about [TOPIC/OFFER]. Give me: the caption CTA line asking people to comment [KEYWORD], the instant DM that delivers the [RESOURCE/LINK], and a follow-up message for 24 hours later that starts a real conversation. Make the DMs feel like they came from me, not a bot — my voice is [DESCRIBE VOICE].
Engagement & DMs
Caption-Ending Questions
Write 10 caption-ending questions for [YOUR NICHE] posts that people can answer in under 10 seconds without feeling tested. Rules: no 'what do you think'', each tied to [TOPIC], each answerable from personal experience, and at least 3 designed to create friendly disagreement in the comments.
Stories
Daily 5-Frame Story Sequence
Plan a 5-frame daily Story sequence for my [YOUR NICHE] account. Frame 1: a hook or hot take on [TOPIC]. Frames 2-3: value or behind-the-scenes with one interactive sticker. Frame 4: social proof or a personal moment. Frame 5: CTA to [ACTION]. Write the exact text for each frame and name which sticker (poll, quiz, slider, question) goes where.
Stories
Audience-Research Polls & Quizzes
Generate 15 poll and quiz ideas for Stories in [YOUR NICHE], each designed to teach me something about my audience of [TARGET AUDIENCE] — their level, preferences, objections, or habits. Format: the exact question, the answer options, and what each possible result should change about my future content.
Stories
5-Day Launch Countdown
Write a 5-day Story countdown sequence for launching [OFFER] on [DATE]. Day by day: seed the problem, tease the solution, reveal the offer with the countdown sticker, share proof and FAQ answers, then last-call day. 3-4 frames per day with exact text, sticker choices, and one engagement moment daily so it stays a conversation, not a broadcast.
Stories
Weekly Behind-the-Scenes Series
Design a weekly behind-the-scenes Story series for my [YOUR NICHE] business — suggest a name for it too. Give me 8 weekly episode concepts that show real process: decisions, numbers, mistakes, tools — not just aesthetic desk shots. For each: a 3-frame structure and one question sticker to gather audience input.
Stories
Story Q&A Session Plan
Plan a Story Q&A session about [TOPIC]. Write: the invitation frame text that gets shy followers to actually submit (with the question sticker), 5 seeded questions I can answer if submissions are slow, a smart order for answering (easy, then valuable, then spicy), and a closing frame that turns the Q&A into [NEXT ACTION].
Stories
3-Part Story Sales Sequence
Write a 3-part Story sales sequence for [OFFER] that does not feel like an infomercial. Part 1 (frames 1-2): a story about the problem, from a real customer or my own experience. Part 2 (frames 3-4): the turn — what changed, with one concrete result. Part 3 (frame 5): the offer with one clear CTA and the link sticker. Exact text per frame.
Stories
Highlight Architecture
Design my Story Highlights as a conversion path. My account: [YOUR NICHE], main offer: [OFFER], top visitor questions: [2-3 QUESTIONS]. Propose 5-6 highlights with: a title under 10 characters, its purpose, the 4-6 Stories it should contain, and the order highlights should appear so a new visitor moves from curiosity to [GOAL].
Stories
5-Day Story Challenge
Create a 5-day Story-based challenge for [TARGET AUDIENCE] around [TOPIC/SMALL WIN]. For each day: the task (under 15 minutes), the Story frame text announcing it, the sticker mechanic for participation, and how participants share proof. Include a name for the challenge and how it leads naturally into [OFFER] without feeling like a bait-and-switch.
Growth Strategy
90-Day Growth Plan
Act as an Instagram growth strategist. Build a 90-day plan for my [YOUR NICHE] account: currently [FOLLOWER COUNT] followers, posting [CURRENT FREQUENCY], goal: [GOAL]. Break it into 3 monthly phases with: the focus, weekly content mix, one experiment per week, the single metric that defines success, and what to cut first if time runs short. Assume [HOURS] hours per week.
Growth Strategy
Positioning Diagnosis
Diagnose my positioning. My account: [DESCRIBE ACCOUNT AND CONTENT], my audience: [WHO FOLLOWS YOU], accounts I get compared to: [2-3 ACCOUNTS]. Answer: what job does my account do for followers, where is my positioning fuzzy, what is my sharpest unfair advantage, and give 3 repositioning options ranked by risk.
Growth Strategy
Analytics Interpreter
Here are my Instagram insights for the last 30 days: [PASTE: REACH, PROFILE VISITS, FOLLOWS, TOP POSTS, AUDIENCE ACTIVE TIMES]. Interpret them like a growth consultant: what is working and the likely why, the biggest leak in my funnel from view to follow, and the 3 highest-leverage changes for next month. No generic advice — tie everything to my numbers.
Growth Strategy
Collaboration Strategy
Design a collaboration strategy for my [YOUR NICHE] account ([FOLLOWER COUNT] followers). Identify: the 3 types of accounts that share my audience without competing with me, 5 collab formats ranked by effort-to-impact (collab posts, lives, takeovers, shoutout trades, bundles), and a template DM for proposing a collab that does not sound desperate.
Growth Strategy
Follower Quality Audit
My engagement rate is [X]% with [FOLLOWER COUNT] followers. Walk me through a follower quality audit: the signals that part of my audience is inactive or mismatched, how each mismatch typically happens (viral off-niche content, giveaways, old pivots), and a 30-day plan to re-attract the right audience — including what content to stop posting.
Growth Strategy
Reach Plateau Breaker
My reach has plateaued at [CURRENT REACH] for [TIME PERIOD] despite consistent posting. Act as a diagnostician: list the 6 most likely causes in order of probability for a [YOUR NICHE] account, give one test per cause to confirm or rule it out, and the fix if confirmed. Be specific about what a 2-week test actually looks like.
Growth Strategy
Content-Market Fit Finder
Help me find content-market fit. My 3 best-performing posts ever: [DESCRIBE THEM]. My 3 worst: [DESCRIBE THEM]. My offer: [OFFER]. Identify the pattern in what my audience rewards, where that overlaps with what I can produce sustainably and what leads to sales, then define my zone in one paragraph plus 5 post ideas inside it.
Growth Strategy
Sustainable Posting Schedule
Build my realistic posting schedule. Constraints: [HOURS] hours per week for content, formats I actually enjoy: [FORMATS], my audience is most active at [TIMES/DAYS IF KNOWN]. Recommend a weekly cadence I can hold for 6 months without burnout, what to batch and when, and a minimum viable week for when life happens.
Growth Strategy
Instagram Funnel Map
Map my Instagram funnel from stranger to customer. My content: [CONTENT TYPES], my offer: [OFFER], my link currently goes to [DESTINATION]. Design each stage: what earns the follow, what builds trust, what triggers the DM or click, and what converts. Identify my weakest stage and give 3 fixes for that stage specifically.
Growth Strategy
12-Month Authority Plan
I want to be a recognized voice in [YOUR NICHE] within 12 months. Design an authority-building plan: the 2-3 topics I should own completely (based on my edge: [YOUR EDGE]), the recurring formats that build association with those topics, how often to publish opinion versus education, and 5 flag-plant post ideas that stake out my positions.
Brand Pitches
Cold Brand Pitch (Email + DM)
Act as a creator partnerships manager. Write a cold pitch email and a shorter DM version to [BRAND] proposing a paid collaboration. My stats: [FOLLOWERS, ENGAGEMENT RATE, NICHE, AUDIENCE DEMOGRAPHICS]. Structure: one line proving I actually use or know the brand, the audience overlap in numbers, one specific content concept for them, and a low-friction next step. No begging and no 'I love your brand so much' filler.
Brand Pitches
One-Page Media Kit Outline
Help me build a one-page media kit. My details: [NICHE, FOLLOWERS, ENGAGEMENT RATE, AUDIENCE DEMOGRAPHICS, PAST COLLABS, CONTENT FORMATS]. Outline the exact sections in order, what number or proof goes in each, which stats to lead with given my profile, and 3 headline options for the top of the kit that position me as [POSITIONING].
Brand Pitches
Rate Negotiation Replies
A brand offered [OFFERED AMOUNT] for [DELIVERABLES], but my target rate is [TARGET AMOUNT]. Write 3 negotiation replies: (1) counter with justification based on deliverable value, (2) accept their budget but reduce the scope, (3) decline warmly while leaving the door open. Professional, brief, and never apologetic about pricing.
Brand Pitches
Pitch Follow-Up Sequence
Write 3 follow-up messages for a brand pitch that got no reply: day 5 (light bump with one added proof point), day 12 (a new angle — a different content concept), day 25 (graceful close that leaves a good impression). Each under 80 words, no guilt-tripping, and each gives them an easy way to say yes or no.
Brand Pitches
Creator-to-Creator Collab Proposal
Write a DM proposing a collaboration to a fellow creator in [THEIR NICHE] with a similar audience size to mine. The idea: [COLLAB CONCEPT, OR ASK FOR 3 SUGGESTIONS]. Show I know their content with one specific reference, make the mutual benefit explicit, and propose a concrete low-effort first step. Friendly peer tone — not a fan letter, not a sales pitch.
Brand Pitches
Gifted-to-Paid Conversion
A brand has sent me gifted products twice and the posts performed well: [RESULTS WITH NUMBERS]. Write a message converting this into a paid partnership: reference the results with the numbers, propose a specific paid package [DELIVERABLES + RATE], and frame it as scaling what already works. Confident, appreciative of the relationship, zero entitlement.
Brand Pitches
Campaign Concept Pitch
Act as a creative strategist. Develop a campaign concept I can pitch to [BRAND] for [PRODUCT/SEASON]: a campaign name, the core creative idea in 2 sentences, 3 deliverables across formats (Reel, carousel, Stories), the audience insight it is built on, and one measurable goal. Write it as a tight pitch section I can paste straight into an email.
Brand Pitches
Post-Campaign Report for Brands
Write a post-campaign recap I can send a brand after our collaboration. Inputs: [DELIVERABLES POSTED, REACH, ENGAGEMENT, LINK CLICKS, TOP COMMENTS]. Structure: headline result, deliverable-by-deliverable numbers, one audience-sentiment highlight with a quoted comment, what I would optimize next time, and a natural segue proposing the next collaboration.
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